Fire building using Facebook and Twitter

Social media such as Twitter and Facebook are powerful, convincing instruments that can be used with a view to brand building.

Discover some of the ways that you can use to your brand (which may include yourself as a public personality, that you want to promote your company or any attempt) to build with social media.

What is a brand? It is literally, a symbol that represents something or other. A brand can be everything from a name, a logo to the whole persona itself. An example of a logo that is synonymous with a brand is the iconic FedEx logo that prestigious design has won awards worldwide.

A persona that is also a brand would be the socialite, Paris Hilton, which has brought its own image as its brand, with a successful series of perfumes and handbags. The real question is: why is it build brand so important?

Just because the consumer a wealth of choices in today's modern time, and most consumers will go with a brand that they are constantly being exposed, or with which they are most familiar. Consumers also look for brands that they associate with a steady track record, warranties of quality, and brands that have been recommended by friends to them personally (the elusive

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